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Low-fares airline MyTravelLite flies into Dublin
by Jon Myles
NEW LOW-FARES airline MyTravelLite has said it is to provide two new daily flights between Britain and Dublin.
The airline already operates services to Belfast and Knock — and will introduce the new Birmingham to Dublin service on September 30.
MyTravelLite Managing Director Vanessaa Lenssen said: “Dublin is the final link for us and Birmingham’s thriving Irish community
“Since March, when we added Knock to our flight programme and two daily flights to Belfast, we’ve been looking at Dublin to open up the capital to our existing customer base.”
And the airline insisted its opening each-way £1.99 flight fare from Dublin to Birmingham was not a once-off fare offer.
Chief operations officer Tim Jeans — a former Ryanair sales and marketing director — accepted the company would be facing competition on the Birmingham-Dublin route from Ryanair and Aer Lingus.
And Ryanair head of communications Paul Fitzsimons pledged his firm would respond to the new competition.
He said: “This is not the first time an airline has announced a Dublin route and it won’t be the last and, like all the others, they won’t beat Ryanair on price, frequency or punctuality.”
Ryanair said its fares to Birmingham started at 0.99p — half that of the newcomer and had it twice as many of flights.
MyTravelLite has carried more than 700,000 passengers since its launch in October 2002 — fulfilling its promise to deliver low fares.
Dublin Airport Director Robert Hilliard welcomed the launch of the new service —saying the route opened up a host of low-fares travel opportunities for Dubliners.
Mr Jeans said MyTravelLite was selling 80 per cent of its places on the 180-seat daily flight from Knock and expected the Dublin service to do equally well.
“Knock has gone as well as any route that I’ve started in my entire time in the airline business, so we’re very delighted for that,” he said
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